Overview

External Capacity Building

The objective of External Capacity Building is to empower CSOs through strong networks and favourable administrative environment, as well as provide tools to build CSOs external capacities.

Overview

The objective of Work Package 2: Building External Capacities is to empower CSOs through strong networks and favourable administrative environment, as well as provide tools to build CSOs external capacities.

Fifty CSOs, more specifically their leaders and staff members, will take part in the capacity building activities under this package. Other stakeholders, among them representatives of relevant societal segments, key practitioners of respective sectors, pro-bono consultants and key public servants will be engaged in different stages and activities of this Work Package.

The training modules will cover the following thematic areas: Fundraising, External relations, Communication skills and Social Entrepreneurship. The training modules mentioned above are directly linked to the capacity building needs identified through the Capacity Building Needs Assessment of Civil Society Organisations in Armenia.

In addition, under this Work Package, 50 CSOs will be given the opportunity to take part in round tables or similar events (discussion forums and civic dialogue meetings) which aim at facilitating the collaboration among CSOs to find solutions to common challenges and creating effective networks between the different actors/stakeholders of the social ecosystem.

Last but not least, in order to facilitate the knowledge and expertise transfer, as well as promote meaningful sectorial cooperation, 25 CSOs will receive tailored support on specific subjects from 25 pro-bono experts who can be, but are not limited to, accountants/procurement specialists, marketing/advertisement experts, lawyers, media experts/journalists, IT experts, project managers in different fields, etc. The provided assistance will be based on the needs identified by CSOs.

Trainings

Before starting the trainings there should be pre-module skills assessment – pre-test of knowledge of participants. After completing the training module post-module assessment will be acquired to see the progress and outcome of the specific training programme. Also, at the end of each module the training programme will be evaluated by the participants.

The three priority training areas are as follows:

Fundraising

Fundraising is crucial to the success and sustainability of Armenian CSOs in the whole. The programme is designed to support organisations to identify appropriate sources through the presentation and analysis of available funds. The objectives of the course are to provide an overview on the fundraising issues and approaches, develop fundraising strategies and plans, share top tips in fundraising and examples of successful fundraising strategies, explore the funding environment in Armenia, including the availability of funding from international and local sources. It is planned to have a 3-day long training programme in Yerevan and marzes.

External relations

External relations, networking and social partnerships are processes which are evolving and playing an important role in social development. The aim of the programme is to examine the different ways of working together for development, review existing conceptual frameworks for relationships, assess different types and models of relationships, have an understanding of different models of strategic relationships, deal with conflict and improve communication within and across sectors. It is planned to have a 3-day long training programme in Yerevan and marzes.

Communications skills

Effectively communicating with stakeholders is one of the vital components for the success of any organisation. The programme will enhance the capability of the organisations to communicate the right messages to the right target groups through the right communication channels and tools thus helping the organisation to have more solid profile and support from its constituencies, funders, other CSOs and other external actors. The objectives of the course are to understand the importance of communication for CSOs, develop skills for communicating with main target groups, understand the main communication channels and activities, understand the function of public relations in CSOs, prepare sponsorship packages, media kits, press releases, develop an understanding of brand building and branding, establish image and reputation for their CSOs. It is planned to have a 3-day long training programme in Yerevan and marzes.

Social Entrepreneurship

The objective of this course is to develop skills and competences related to social entrepreneurship, and provide general theoretical and practical background on the concept of social entrepreneurship, legal framework, existing opportunities to launch a social enterprise in Armenia, generating business ideas, and designing a business plan. More particularly, the following topics are envisaged to be covered during the course: definition of social entrepreneurship, risks and benefits of starting in social enterprise, success stories and lessons learned in terms of existing examples of social enterprises in Armenia, development of business ideas/models, main elements of a business plan, marketing and action plans, etc. Depending on the status of the draft Law on Public Organisations, the training content might be revised accordingly to reflect more accurately the existing legal and regulatory framework. It is planned to have a 3-day long training programme in Yerevan and marzes.

Round tables

The objective of round tables and similar events (CSOs discussion forums, civic dialogue meetings, etc.) is to bring all actors together and try to find solutions to the challenges faced. The round tables will not focus on major policy issues or major legal documents, but rather small and resolvable hurdles that, if resolved, will help the targeted sectors to improve, and improve the environment of CSOs.

Round table discussions will involve CSOs (50 in total), donors, representatives of relevant societal segments, key practitioners of respective sectors, pro-bono consultants, and key public institutions/public servants.